If you want to grow your online ministry, then start blogging. If done right, blogging is one of the most valuable tools you can use for growing your church online. Blogging is a great way to communicate online because it engages your audience and boosts your results in search engines.
It's important that you keep your website fresh and up to date with regular content because a stale website with old content will appear inactive and uninviting to visitors. Having a blog gives you a way to post new content on a regular basis. If you stay consistent, visitors will perceive your church as an active and engaging place they might want to visit.
Blogging is also a great way for you to communicate with your church members during the week and gives them a reason to visit your website on a regular basis. You might also consider inviting church members to write articles for your blog and encourage them to post comments and ask questions online. This is a great way to keep people engaged on your website.
The continual stream of fresh content on your website improves the viability of your website on search engines and gives people more opportunities to find your church in search results. Think about it. Which website is more likely to be found, a site with 5 pages, or a site with 500 pages? Obviously, the more content you have online, the more opportunities you have to be found in search results.
Building a good blog takes time, but the benefits are well worth the effort.