The most basic meta information on your page is the Title, Description, and Keywords. Every page on your site should have these tags filled out with relevant information to the page.
Writing a good title for each page is extremely important for growing your online ministry. The title is the first thing someone sees in search results, so it needs to be well written and relevant to the page. The title should be no more than 70 characters in length and should be written as a clear and concise summary of the page. If the title is not well written, people are less likely to click on it in search results.
The page title is also important for search engine optimization and ranking in search results, so be strategic about what words you use in your title. However, you don't want to be so focused on search engines that you forget the person who is searching. So, be sure the title makes sense and is relevant to the page.
It is also very important to write good Meta Descriptions for your Church Website because search engines display this description in search results right under the page title. This is potentially the first sentence any visitor will read about your website, so it needs to be well written. Also, this text helps with ranking your page in search engines, so be strategic about what keywords you might want to use. For example, you might want to include the name of your city in the description on your homepage and contact page to let people know up front if you are in their area.
Try to keep your Meta Descriptions around 160 characters or less, because search engines generally truncate snippets longer than that. The best practice is to keep meta descriptions long enough to be sufficiently descriptive, but shorter than 160 characters.
Also, don't try to cram a bunch of keywords into the meta description, save your keywords for the keywords meta tag. Instead, focus on making your descriptions engaging and targeted for human interaction.
Keywords are not nearly as important as the title and description, but it is still a good idea to be strategic with them. You should have no more than 10 keyword phrases separated by commas. Keep these words and phrases relevant to the page. In fact, it is a good idea that you only use phrases that already exist somewhere on the page. This is a good way to make sure the keywords are actually relevant to the page.
I hope this short tutorial helps you write better meta content for your website so you can reach more people online.