So many churches make the mistake of treating their website like an online brochure, creating a few pages of static content and rarely making any updates. This is commonly referred to as a brochure website. A brochure website gives your church an online presence but acts more like an online business card than a website.
Churches often think that simply having a website with a little bit of content is all it takes to reach people online. These websites typically lack interaction and put way too much emphasis on aesthetics. Brochure sites aren't bad, but they aren't engaging. They provide credibility and useful information, but they don't bring people back for more. Once someone has browsed a brochure site they are finished. They have no reason to ever come back to your site again.
Also, because their content remains stagnant brochure websites have problems ranking very high in search engines, which means it's more difficult for people to find their church website in a Google search.
Brochure websites typically have only a few pages of static content, such as a homepage, about us page, contact us page and one or two additional pages. This provides visitors with a little bit of information about you but it doesn't give them any content to engage with, which makes your bounce rate go up and return traffic go down.
If you want a website that reaches more people, then you need to be strategic about your content. You need to give them a reason to come back by providing engaging content that they will want to interact with on a regular basis. This might mean posting sermon videos online each week, or writing a blog, or giving them some type of call to action. Be creative, think about what you can do to make your site more interactive and engaging, and keep your content fresh and up to date.