Are visitors finding what they’re looking for on your church website? The purpose of your church website is to provide information. I have seen numerous church websites that do not include basic information such as location, worship times or contact info. Your website should help regular attendees find the info they need as well as encourage visitors to attend your church.
The first page a visitor sees on your website is extremely important, because the average page view lasts less than a minute, so you don’t have much time to get your message across. Keep it short, concise and to the point, and use visuals wherever possible, because a picture is worth a thousand words. Some churches cram their homepage with so much information that visitors get lost and don't know what to do next so they end up leaving the site. However, some websites don't put anything useful on their homepage, which also turns visitors away. You need to have good information with easy to use navigation and a clear call to action. Don't overwhelm people, just give them what they need.
The about section on your website is an opportunity to highlight your history, personality, accolades and more. It’s a glimpse into your inner workings and a chance for you to connect on a personal level. This is a place for you to express yourself and let visitors really get to know your personality and your church culture.
Every church website should contain basic schedule information about the service times and locations. People want to know when and where to attend. Indicate if there are children's groups available, and make sure your calendar information is always up-to-date.
People want to know what you believe, that's why it is important to post your beliefs online for visitors to see. People will be hesitant to visit your church if they don't know what you believe. Don’t write a theological dissertation, just make a list of some of your most significant doctrines and a brief explanation of them.
When you are creating content for your website try to think about what questions your visitors might be asking and make it easy for them to find the answers they are looking for.